Sweet Leaf Tea
Sweet Leaf Tea Co. is an organic tea company founded in 1998 and rebranded in 2018 with new flavors. I worked with the Squeaky core team to create a comprehensive digital strategy that is applied to their websites and ongoing social media posts. In addition, we developed promotional ad campaigns, Times Square billboard ads and Spotify ads.
Quick anchor links to the key sections.
Sweet Leaf Tea
Brand Enhancement
User Experience
Design Direction
User Interface
Motion Graphics
Social Media Design
Rich Media Ads
2018-2020
Extend the color palette and typography to add more depth to the rebranding.
To expand the illustration elements from the package design and adjust it for the marketing purpose.
Website design includes the main site, microsite, and campaign site. The main site to introduce the company and products, microsites to promote new products and campaign sites to support a specific event.
Being an official tea sponsor of Luke Bryan farm tour 2019, I lead the team to create online and offline assets to boost brand awareness during the 3-month tour event.
The client always launches products in NYC first. I lead the team to create a serious of the brand awareness campaign on social media by leveraging the notable regional characteristics to catch people’s eye.
The national brand awareness focuses on the brand elements to let people remember their branding.
Create a post based on the trendy topics which could benefit the brand and products.
Increase brand awareness during the holiday season by leveraging brand elements.
A short banner campaign to let people know that their products are available in the city.
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A banner campaign to promote a new product line.
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