I led the team to update the visual identity to be more modern and consistent through out whole marketing materials. We re-designed the company site to be informative yet fun and responsive on any smart devices. We use plenty of blue, white, and light grey to set up the tone, and incorporate the orange as an accent so the critical functionalities and information can stand out.
The new site is not only to show who we are and what we have done, but also to represent our company’s culture through color scheme, messages, background images, illustrations, and animation. We continue to utilize this way and apply to collateral, presentation deck, digital flyer… etc.