Drake Yang | Simply7
A portfolio site for Drake Yang.
Drake Yang, Creative Director, Portfolio, Website, Interactive, Motion
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About This Project

A tasty yet healthy snack brand wants to deliver its core message and new visual identity through their digital channels which include website and social media. The first step was to find out the old site’s pain points by analyzing their site analytics data and working on the site inspection. Once a list of the opportunities were created which is based on the pain points, we started to work on a comprehensive content strategy and set up a tone, a nature & healthy lifestyle and delicious snack, which can apply for any kind of digital channels.


In order to make sure the tone is consistent through out any channels, we work on a photo shoot and come up with some copy samples for client to follow as a guidance. The website design uses storytelling way for users easily to digest the content and will continue to browse more information.


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Competitor & Comparable Analysis
Data Analysis & Analytics
Content Strategy
Information Architecture
Creative Direction
Visual Direction