I Had Cancer (IHC) is an online cancer community site which helps cancer fighters, survivors, and supporters to get strength and experience from each other. As a three times Webby Awards winner and one of the most impactful cancer community websites, IHC wants to engage more users who can get as much as helpful information and support from the site intuitively.
We started to re-visit IHC’s digital ecosystem to set up a new strategy along with the new visual identity and website re-design. Instead of promoting the site with marketing message in front, users are more reacting to the authentic articles and curated contents which include inspirational experiences. This user-centric approach successfully increase more than 200% engagement in first year after the site went live.
Data Analysis & Analytics