Drake Yang | Bowlmor AMF
A portfolio site for Drake Yang.
Drake Yang, Creative Director, Portfolio, Website, Interactive, Motion
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Bowlmor AMF

About This Project

The largest ten-pin bowling center operator in the world, their 300+ centers are located in United States, Mexico, and Canada. We worked on their three main websites to incorporated with the new brand identity and SEO strategy from other agencies. Based on the interview with their stakeholders, we decided to design three websites with different look and feel to match each sub-brand’s characteristic. AMF is a family friendly bowling alley around everyone’s neighborhood; Bowlmor is a fancy lounge bar where you can have fun with your colleagues, friends, and beloved; Bowlero is a funky place where you definitely can enjoy the time with your loved ones.


Information Architecture
Creative Direction
Lead Designer
Carousel Development